Sell The Hole In The Wall, Not The Drill Machine

It's About The Hole in The Wall

The right attitude for any business you do is the helping attitude ,the service attitude. Your true success is just not about making big sales and raking in tons of profits.It is more about helping lots of people live a better life,even a shade better.That is the goal at inception.The sales,the profits,and the success is only the by product.
That is why marketing gurus advise you to find a problem, and a solution to the problem,not just a product which you must foist on the customer.
They say when someone goes to buy a drill from the local hardware store they are not buying the drill or drill bit.